CPRS Webinar: Notley and the Beast
Canadian Public Relations Society (CPRS) Webinar April 25 2017
Notley and the Beast: An analysis of the crisis communication of Rachel Notley during the 2016 wildfires
Join Dr. Chaseten Remillard and Sheridan McVean as they reveal their research into the relationship between images of the 2016 Fort McMurray wildfire posted on social media and images and words used by Alberta Premier Rachel Notley during the initial crisis communications response of the Alberta government.
May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation. But what was the personal response of Alberta Premier Rachel Notley and how did she handle the graphic visual images of evacuation during the wildfire and her own communication during the early days of the crisis?
Remillard and McVean analyzed wildfire and evacuation images and messaging using communication theories such as agenda setting, Benoit’s image restoration theory, and Coombs’ situation crisis communication theory to answer the question of how the Alberta Premier managed her communication.
This research will become a chapter in a forthcoming University of Calgary Press book with the working title Orange Chinook: The Politics of the New Alberta.
This webinar will be of interest to those involved or interested in crisis communication, responses to natural disasters, and/or government communication.
Photo credit: USFWS