Defeat the dark side: How to use social media like a communications Jedi

12:00PM to 1:30PM February 8, 2019
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University of Victoria, David Strong Building C116
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Image by Blogtrepreneur, CC BY 2.0

Social media are used for much more than sharing the latest picture of your cat. These online platforms have become a primary source for accessing news and special events, as well as specialty information and technological expertise.

Given the prevalence of misinformation on social media platforms, how can researchers make their evidence-based content stand out?

Informed by research in the field of science communication, this workshop will provide real tools for researchers looking to connect with both specialty and broad public audiences on social media. Techniques will be workshopped for creating social media posts that are both engaging and accurate, along with ways of expanding post reach and audience engagement. Participants are strongly encouraged to bring their smartphone or laptop as you will be shown how to optimize these tools. 

Facilitator: Alina C. Fisher is the research manager for the School of Environmental Studies at the University of Victoria and an associate faculty member in the School of Environment & Sustainability at Royal Roads University. She is a researcher in both ecology and science communication, writes a syndicated blog that fuses both fields and regularly advises non-governmental organizations on how to better connect to their online audiences.

Registration required (register here). Please bring your bag lunch; light refreshments provided.