Royal Roads’ School of Communication and Culture welcomes Christopher Williams for a lecture on Engaging Stakeholders with Case Writing and Teaching: The Power of Online.
Williams will explore how writing and teaching business cases can be used for a wider purpose than the core curriculum. He will argue how the learning needs of students can be met while also using the production and dissemination of case knowledge for wider stakeholder engagement.
Drawing on examples of cases such as Expatica Communications (Netherlands), Innogy Consulting (Germany) and St Helena Island (South Atlantic), he will examine these multiple benefits of case-centricity. Finally, he will explore how online platforms can be used as a basis for achieving these broader aims on a global basis.
Williams is Reader in Management at Durham University Business School in the UK. His research interests include innovation in international firms, knowledge creation and transfer, offshore outsourcing and national systems of innovation. Before entering academia in 2007, he spent nearly two decades in industry. He has published over 45 academic papers, 25 teaching cases and two academic books.