Roads to Research: Pathways towards whole community transformation

12:00PM to 1:00PM April 16, 2014
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Room 407, LIC
Author: 
RRU Staff

Please join Chris Ling, Charles Krusekopf and Ingrid Kajzer Mitchell for their Roads to Research presentation, Pathways towards whole community transformation: the role of incentives, social marketing and education.

The City of Colwood, through funding from Natural Resource Canada (NRCan), has developed a wide-ranging municipal program, Solar Colwood, that aims to increase the adoption of energy efficiency behaviour and technologies in homes and businesses. The grant from NRCan focuses on incentives to support the installation of solar hot water technology, but the overall program adopted by the city takes a "whole home" approach to encourage a range of energy efficiency and alternative energy measures. The program has not achieved its targets with regard to solar hot water adoption, but has claimed some success in encouraging energy efficiency. The research, conducted with support from MAIS student Susan Kerr, has followed the program since its inception and has had the unique opportunity to examine the acceptance and uptake of the program over time and to monitor the changing attitudes in the community.

Ling, Krusekopf and Kajzer Mitchell conducted surveys and focus groups with local residents, and an educational action research project involving RRU BSc and local middle school students. In the presentation they will address several research questions including: Why have the solar hot water incentives not been taken up by more people? Has the program prompted other energy efficiency measures that would not otherwise have occurred? How might young people influence energy efficiency decision making within their families and the community?

Coffee will be provided and we encourage you to bring your lunch.