Royal Roads Design Thinking Challenge
Nine Canadian college and university teams will tackle a tricky problem many Canadian cities face during the second annual Royal Roads Design Thinking Challenge.
This year’s challenge, sponsored by the Eric C. Douglass Centre for Entrepreneurial Studies and the Downtown Victoria Business Association, asks teams to find ways to encourage more people to spend time in Victoria’s downtown core.
Teams must use design thinking and behavioural insights as they create, test and revise prototype solutions.
Design thinking solves problems by understanding the people who use products and services. Behavioural insights, or nudging, draws on ideas from behavioural science to encourage people to make better choices for themselves and society.
At each stage of the challenge, the teams refine their ideas and glean insight from experts, each other and people who visit and avoid the downtown core.
Watch for the teams and be ready to offer your insights on the Royal Roads campus, in downtown Victoria and across the Capital Regional District from Monday, March 18 to Saturday, March 23.