To Attract Students, Professors Produce Hollywood-Style Previews

Author: 
Daniel A. Gross
School of Education and Technology Prof. George Veletsianos was interviewed by the Chronicle of Higher Education about the trend towards using course trailers as a recruitment tool.

School of Education and Technology Prof. George Veletsianos was interviewed by the Chronicle of Higher Education about the trend towards using course trailers as a recruitment tool. 

An excerpt from the story: 

George Veletsianos, an associate professor at British Columbia’s Royal Roads University who studies education technology, thinks that course trailers can empower scholars to reach new and wider audiences. The most successful videos are viewed by a few thousand people online — minuscule figures compared with viral YouTube fodder, but impressive for courses that may enroll only a few dozen students.

Read the full article.