Royal Roads' Future View campaign was featured in University Affairs Jan. 14. Virtual, real-time campus experiences provided by tools like Google Glass and GoPro video cameras were highlighted as examples of how digital tools for recrutiment are generating buzz among post-secondary marketers. Here is an excerpt:
"Royal Roads doesn’t yet know the impact of the campaign on enrolment but it generated a lot of buzz on Twitter, Facebook and other social media sites. This was the university’s first completely digital marketing campaign and, while Ms. Riggins is hesitant to say digital channels will replace traditional print-based campaigns anytime soon, she’s confident they will play an increasingly prominent role."