Pork-fuelled protest

"It's not food. It's violence," protestors shout at Victoria barbecue joint, Pig. 

CTV spoke with School of Communication and Culture associate professor Julia Jahansoozi about the impact of the message.

"Activist groups tend to want to access as many people as possible and this is a great way," she told CTV. "They would have wanted somebody to video record it, post it on YouTube."

Watch the clip