Tailings breach disaster can be overcome...

Andrew Duffy

School of Communication and Culture Associate Prof. Julia Jahansoozi was in the Times Colonist talking about the Imperial Metals spill.

Here is an excerpt from the article:

Transparency, accountability and community involvement throughout the clean-up and investigation of a tailings pond breach near Likely will be key to rebuilding the reputation of Imperial Metals and the B.C. mining industry as a whole, marketing experts say.

Julia Jahansoozi, public relations professor at Royal Roads University, believes the company, the industry and other mining firms who feel the sting of this environmental disaster, should be able to get past the public relations nightmare.

“But it really depends on the community building work [Imperial] has done and what sort of corporate socially responsible initiatives they’ve undertaken,” said Jahansoozi.

“If it’s been good and they have been doing what they should have been doing and they are seen as part of the community, then there is probably a conceptual bank account of trust built up over the years.”

Read the full story at the Times Colonist.