Tim Hortons issues public apology to Canadians

School of Communication and Culture Associate Prof. David Black was featured in the Globe Advisor about the Canadian habit of apologizing in relation to Tim Hortons’ apology for not introducing maple-flavoured beverages to its menu sooner.

Here is an excerpt:

"Tim Hortons is once again demonstrating its strong Canadian roots in apologizing for not bringing maple beverages to its guests sooner," says Black. "Saying "sorry" is like our national motto, and while others might see the Canadian habit of saying sorry as a sign of weakness, Canadians know that it's our superpower. It draws people together, builds trust, and gets things done."

Read the full article.

The article also ran on the KLTV ABC, AjaxWorld Magazine, CNW Group and Shaw Connect websites.