Virtual reality poised to transform tourism marketing

School of Tourism and Hospitality Management associate faculty member Rod Harris was interviewed by Glen Korstrom of Business in Vancouver about the effectiveness of virtual reality marketing videos.

Here is an excerpt:

“People want to meet other people, see how they live, experience their cultures and enjoy their restaurants and museums. While a virtual reality experience can be exciting, it is not a complete substitute for the real thing,” says Harris. 

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