BBA student wins 2nd prize at Kookmin


Bachelor of Business Administration student, Jay Dhawan (affectionately known as “JD”), returned from Seoul, Korea with the distinction of second-place honours from the Kookmin Global Entrepreneurship Bootcamp in Seoul, Korea. The fourth-year BBA student was one of 32 students from 16 countries around the world who gathered to compete for top spot. 

According to JD, the Kookmin Global Entrepreneurship Bootcamp aims to “develop innovative business ideas to build start-ups with the help of global experts and mentors in entrepreneurship.” The program lasted for three intense weeks that included lectures, but also hands-on practice in generating ideas, prototyping and pre-testing under the guidance of experts and mentors.

Each participant pitched an original idea, only five of which were selected for further development during the bootcamp. JD’s idea—a loyalty program promoting gyms that convert kinetic energy from exercise equipment into electricity—was selected as one of the top five.  JD’s team of international entrepreneurs developed his idea into a full-fledged prototype of an app that awards points to gym members who work out in “green” gyms—points that can later be redeemed for retail discounts.

To what does JD attribute his success? “I was able to manage my team efficiently and super effectively because of the things I learned at RRU (such as teamwork and managing diverse team members),” said JD. “On the Final day, even though the competition was really stiff my team did an excellent job of presenting the business idea and convincing the investors. Which paved our way to 2nd prize in the competition.”

BBA Program Head, Todd Thexton, says he’s proud of JD’s accomplishment. “JD’s success at Kookmin this summer is a testament to his creativity, commitment and leadership. We’re proud that he represented the BBA program and we're delighted with his well-deserved success.”