Canada is a great match for Asia

  Public
By: 
Megan Catalano

School of Business Prof. Charles Krusekopf and associate faculty member Hugh Stephens’ editorial in the Vancouver Sun April 2 discusses the potential for new business opportunities between Canada and Asian countries. Krusekopf and Stephens examined opportunities during a recent trip to China and South Korea for a field residency in the Master of Business Administration in Executive Management program.

Here is an excerpt:

Canada has a positive brand in both countries, associated with a relatively pristine environment and high quality food, but not much profile in high-tech and manufacturing, where we would like to be more recognized.

The trip reinforced the message that opportunities exist in Asia, but Canada needs to be ready for the size, speed and diversity of the markets in Asia.

Read the full editorial