Dublin claims top spot in case competition

RRU Staff

The 14th annual Royal Roads University International Undergraduate Case Competition wrapped up last weekend with a come-from-behind win.

Twenty teams from across Canada, the U.S. and Ireland competed in the round-robin competition for business students held March 17 to 19. After entering the finals in fourth position, the Dublin Institute of Technology team overcame the competition to take home the top prize.

The University of Alberta team finished second, followed by the Northern Alberta Institute of Technology team in third place and the University of Saskatchewan in fourth place.

Armed with little more than their business analytical skills, positive energy and wits, each team of students was given a case and three hours to identify the issues and prepare solutions – no internet, no smartphones and no contact with the outside world in any way.

Competing teams emerge from their individual preparation rooms to face a panel of judges and make their 20-minute presentations, with only power point slides and solid oration skills to back them up. Forty seven judges – members of the Victoria business community, but also some from outside of the CRD, including Vancouver and one from as far away as New York – participated in the competition hosted by a volunteer team of Bachelor of Commerce students.

“In my opinion, it was the mix of people involved in the planning that makes the event so successful,” says Andrew Arnold, executive director of the volunteer hosting team. “It's a cliché, but the secret sauce in one word was ‘synergy’.”

Arnold says it helps to have one of the most beautiful academic settings students can hope to find. “But the approach to planning brings together the right balance of wisdom and creativity through the people involved, which I believe centers around Lauren Moline, the advisor for the competition.”

Moline is the consistent thread throughout the annual event. “She has been involved since the first competition fourteen years ago and has comprehensive experience planning and tweaking every component and relationship the case competition touches,” says Arnold.

Arnold also credits the excellent guidance from Royal Roads’ faculty for the success. “They helped ensure the high quality of the cases used in the event, and generally created opportunities which maximized Royal Roads’ relationship building among the academic and local communities.”