Faculty publish case with Ivey
RRU Associate Faculty Hugh Stephens and Associate Professor Charles Krusekopf of the RRU School of Business recently published a business case: "The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property" through Ivey Publishing. The case and an associated teaching note and teaching materials is now available for use by faculty and other interested parties who may be teaching on the topic of Intellectual Property Rights (IPR) and the challenges of protecting IPR in the international environment.
The case is built from Hugh Stephens experience as the Senior Vice President, Public Policy (Asia Pacific) for Time Warner, where he represented the company with the Cable and Satellite Broadcasting Association of Asia (CASBAA), an industry trade group. One of the key challenges a multi-national company such as Time Warner faces is trying to protect its IPR, especially in developing countries. The case is based on a real situation where small cable companies in the Philippines were stealing satellite signals from Time Warner channels such as HBO, CNN and the Cartoon Network and reselling the content to local subscribers without paying royalties to the owners. It was difficult to take legal action against the companies, and therefore Time Warner needed to work with CASBAA and other partners to develop a global coalition to put pressure on the Philippine government to enforce copyright laws.
The authors presented the case at several conferences, and used the case in the class on international economics they co-taught in the Master of Global Management (MGM) program. After several rounds of review and revisions the case was accepted by Ivey Publishing and made available to the 25,000 subscribers who regularly use Ivey Cases in the classroom. The pair have ideas for additional cases, and are interested in sharing their experience with others who may be interested in writing cases for courses and/or publishing cases with Ivey or other case publishers.
To learn more about Ivey cases and the case "The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property", visit: https://www.iveycases.com/