RbD Lab Hands Over #YouthVoicesWB Brand


The ResiliencebyDesign (RbD) Lab at Royal Roads University launched the #YouthVoicesWB social media campaign Sept. 2017 in northern Alberta to champion youth ideas for a better community after the devastating 2016 Fort McMurray wildfire disaster. The campaign applied creative arts and action research as part of the “Youth Voices Rising: Recovery and Resilience in Wood Buffalo” project, funded by the Canadian Red Cross. The research specifically explores how youth voice can be strengthened during and after disaster in recovery response and planning. http://www.resiliencebydesign.com/yvr

The RbD Lab strategically used #YouthVoiceWB as a process to explore, amplify and promote youth voice in the community through creative arts. For instance, the campaign asked youth age 14-24: “What would you do to make your community better?”  Nearly 400 youth responded to the question through song, surveys, sticky notes, photography, poetry, art and more. The RbD Lab team is now analyzing the findings and connecting youth and their ideas to local decision-makers. The researchers also hoped the campaign could ignite ways to sustain youth voice and support their recovery needs in Wood Buffalo beyond the project timeline, and explored possibilities.  

“In the campaign, young people said they wanted their own digital space to not only know what’s happening in the community for youth, but as a ‘one-stop-shop’ to find extra support for drug abuse and domestic violence or to respond to suicidal thoughts,” says Dr. Tamara Plush, Lead YVR Researcher at the RbD Lab. “In support, we were fortunate to connect with Some Other Solutions in Fort McMurray to take over #YouthVoicesWB in February; and they are now developing their own strategy of how they will operate it as a Social Media Hub for youth.”

#YouthVoicesWB is currently active on Facebook, Instagram, Twitter and YouTube. Some Other Solutions (SOS) plans to tie #YouthVoicesWB into their youth programs and mentorships in schools, as well as connect to schools and other youth-serving social profits and organizations in the region. They also have plans to work with youth to build an app for youth events and access to crisis resources.

According to Tamara, the shift of #YouthVoicesWB as a research project to that of a community-based Social Media Hub is both exciting and essential. “We are thrilled the brand will continue with SOS because many youth talked about the need for adult mentorships, health and wellness support and crisis intervention. These are core areas for SOS, so the transition feels like the natural progression of #YouthVoicesWB in the community.”

Jason King, SOS executive director, agrees and laid out the SOS vision for the Social Media Hub. “What I like about #YouthVoicesWB is that it gives opportunity for youth to be heard in our community. Not just in what they see but in what they do,” he said. “We see the vision of #YouthVoicesWB as showcasing the authentic and uncensored voice of youth. We want to capture what people are saying and what place they are speaking from. We want to show that they are leaders and holders of the community.”

To learn more about the role of Some Other Solutions in Wood Buffalo, visit their website; and follow #YouthVoicesWB across all social media platforms to watch how SOS continues to champion Wood Buffalo youth voice.