Recommended Read: Imagine It Forward

  Public
By: 
s2tang

This week we're recommending Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock and Tahl Raz

From the publisher:

"Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former vice chair and head of marketing and innovation at GE.

"Imagine It Forward is an inspiring, fresh, candid and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. 

"As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly and often. She shows how each one of us can become a 'changemaker' by leading with imagination.”  

Visit the library, and borrow this book today! HD58.8 C6486 2018

Place hold now