Recommended Read: Introduction to Data...


Using real-world case studies as illustrations, An Introduction to Data Analysis helps readers understand theories behind and develop techniques for conducting quantitative, qualitative and mixed methods data analysis. With an easy-to-follow organization and clear, jargon-free language, it helps readers not only become proficient data analysts, but also develop the critical thinking skills necessary to assess analyses presented in academic research and popular media.

It includes advice on:

  • Data analysis frameworks
  • Validity and credibility of data
  • Sampling techniques  
  • Data management
  • The big data phenomenon  
  • Data visualisation
  • Effective data communication

Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.

Visit the library, and borrow this book today! H62 B47 2018

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