Shape Your Future campaign launch

  Public
By: 
Marco Qaqish
Shape Your Future

As Royal Roads faculty and staff, you know firsthand the type of life-changing transformations that take place here. That’s why, when we set out to create our latest national advertising campaign, we looked to our alumni; people who have experienced Royal Roads and can offer honest advice to our future students.

While our last campaign highlighted some of the difficult questions people face when deciding to go back to school, this time we are answering those questions through the words of our alumni with Real Questions. Real Answers.

Launching September 17, the campaign features a mix of videos, digital ads and native content over inte-grated media placements--such as LinkedIn, Facebook, Google Display Network, Contobox, YouTube, and Pressboard--that will drive prospects to a redesigned landing page at ShapeYourFuture.ca. Advertising will run in two flights: from September to December 2018 and January to March 2019.

The Marketing team would like to thank the IT Services team for their collaboration in developing and im-proving our campaign landing pages to enhance the user experience and provide additional content before driving the user to connect with an enrolment advisor.

If you haven’t already seen phase two of the Shape Your Future campaign online, please check out the website. You might see some familiar faces!