From Star Wars to CSR and Team Websites


The School of Communication and Culture is pleased to host Dr. Tim Coombs for From Star Wars to CSR and Team Websites: Applying Transmedia Storytelling to Strategic Communication, a free guest lecture on the use of multiple media and multiple voices. 

Strategic communication faces many challenges as digital worlds alter the way organizations and stakeholders communicate with one another. In transmedia storytelling, each voice tells a story that adds uniquely to a larger story arc called the storyworld—the thread used to connect the various voices and creates consistency between the stories. This lecture will present the basics of transmedia storytelling, how it can be applied to strategic communication, and two cases that show the potential value of adopting a transmedia storytelling approach: Procter and Gamble’s “Thank You Mom” campaign with Olympic athletes and the Roma football club’s website redesign. 

Coombs, a professor in the Department of Communication at Texas A&M University, researches in the area of crisis communication. He has authored two books in crisis communication, Ongoing Crisis Communication and Code Red in the Boardroom, as well as being co-editor of the Handbook of Crisis Communication, the forthcoming Reputation Challenges in Sport: Theory and Practice, and numerous book chapters on the topic.

Time: 12-1:30 p.m.

Date: Feb. 20, 2019

Location: Grant Quarterdeck or via Livestream

The event is free and open to the public.

From Star Wars to CSR and Team Websites is part of Communication Matters, a quarterly series hosted by the School of Communication and Culture.